Social Popularity | Wireless Speakers

We use Speciate AI’s solutions to create an index that tells you which products are the most discussed and highest rated in social media forums. We provide a social media popularity index based on the post comments, counts and likes to make it easy to compare products based on their interest in social forums.



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  Social Media Index (Instagram)

This index is calculated by Likes plus Comments, then divided by the number of Posts.

PRODUCTS
  • Company Posts: Posts by the company’s official Instagram accounts. For example, Bose’s official Instagram account is https://www.instagram.com/bose/
  • Other Posts: Posts made from “other” Instagram accounts (i.e. not made the company’s official account)
  • Total Posts: the total of Company & Other Posts
 OTHER COLUMNS
  • Posts: number of Posts
  • Likes: sum of the Likes of the Posts
  • Comments: sum of the Comments about the Posts
  • Instagram Index: (Likes+Comments)/Posts


PRODUCT Index Posts Likes Comments
Logitech | Wonderboom
Total Posts 287 2,793 786,628 15,592
Company Posts 1012 53 52,778 846
Other Posts 273 2,740 733,850 14,746
 
JBL | Flip 4
Total Posts 123 5,027 582,029 37,352
Company Posts 5,641 12 67,099 589
Other Posts 110 5,015 514,930 36,763
 
Sony | XB20
Total Posts 87 175 14,921 301
Company Posts 0 0 0 0
Other Posts 87 175 14,921 301
 
Bose | Soundlink Color 2
Total Posts 27 123 3,094 179
Company Posts 0 0 0 0
Other Posts 27 123 3,094 179


Monthly Instagram Index By Product - Company Posts (2017)


Instagram index calculated for Company Posts on monthly basis.
Note: A zero means there were not company posts in that month.
Graph Controls: This graph is interactive. You can hover over the plot points for more information, interact with the key to highlight specific features, or zoom in and out and move the graph itself.



Monthly Instagram Index By Product - Other Posts (2017)


Instagram index calculated for Other Posts on monthly basis







  Social Media Index (Twitter)

This index is calculated by Likes plus Comments plus Re-tweets, then divided by the number of Posts.

PRODUCTS
  • Company Posts: Posts by company’s official Twitter accounts.
  • Other Posts: Posts made from “other” Twitter accounts (i.e. not made the company’s official account)
  • Total Posts: the total of Company & Other Posts
 OTHER COLUMNS
  • Posts: number of Posts
  • Likes: sum of the Likes of the Posts
  • Comments: sum of the Comments about the Posts
  • Re-tweet: sum of Re-tweets of the Posts
  • Twitter Index: (Likes+Comments+Re-tweets)/Posts


PRODUCT Index Posts Likes Comments Re-tweets
JBL | Flip 4
Total Posts 4 12,945 29,358 1,906 15,197
Company Posts 56 254 11,036 460 2,806
Other Posts 4 12,691 18,322 1,446 12,391
 
Logitech | Wonderboom
Total Posts 0 347,516 93,914 9,946 60,888
Company Posts 8 492 2,979 300 862
Other Posts 0 347,024 90,935 9,646 60,026
 
Bose | Soundlink Color 2
Total Posts 0 188 48 0 34
Company Posts 0 0 0 0 0
Other Posts 0 188 48 0 34
 
Sony | XB20
Total Posts 0 5 0 0 0
Company Posts 0 0 0 0 0
Other Posts 0 5 0 0 0


Monthly Twitter Index By Product - Company Posts (2017)


Twitter index calculated for Company Posts on monthly basis
Note: A zero means there were not company posts in that month.
Graph Controls: This graph is interactive. You can hover over the plot points for more information, interact with the key to highlight specific features, or zoom in and out and move the graph itself.



Monthly Twitter Index By Product - Other Posts (2017)


Twitter index calculated for Other Posts on monthly basis